Posts Tagged ‘ Search Engine Optimisation ’

Apr 10th

52 Weeks of Online Marketing

Posted in: Online Marketing | View Comments Posted: Apr, 10, 2010

PB Web Development will be putting a week by week guide to marketing products and websites online.

Each week we’ll be posting a new step by step guide on a different online marketing technique to help improve your website’s traffic, conversions and search engine rankings.

We’ll be using a example site and build it from the ground up using all of the techniques and guides that we present in this series. So not only will you get a step by step guide but also a working case study to base your own site against to see what really works and what doesn’t.

We’ll be covering topics from email marketing, web analytics, pay per click advertising, search engine optimisation, blogging, the mobile web and social network marketing.

So make sure you subscribe to the feed and put in to practise all of these methods and techniques to help improve and add to your online marketing strategies.

Continue reading “52 Weeks of Online Marketing” »

Jun 24th

Internal Linking

Posted in: Search Engine Optimisation | View Comments Posted: Jun, 24, 2009

Internal linking within a web site can mean a few things. Internal links play a crucial part in making sure that all the pages in a site are crawled and indexed by Google and providing lots of relevant content for the search engines and for your site visitors.

Continue reading “Internal Linking” »

If you’re using a content management system such as Joomla or any other database CMS you might have a problem with non search engine friendly URLs.

They cause two major problems. One being that fact that no one can remember the addresses for pages, e.g. “index.php?options=com_content”. You might be able to remember something like that but seriously, can you imagine trying to screen that across the office to a co-worker.

The other being that search engines have no idea what they mean and relevancy between the content and the URL is often rated next to none. Continue reading “Benefits of Search Engine Friendly URLs” »